EABL Ruaraka production plant. [Photo/Nation]

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EABL Ruaraka branch. [Photo/businessdaily]

East African Breweries Limited (EABL) has started brewing Captain Morgan Gold at its Nairobi brewery.

The production is aimed at tapping into the market of growing spirit drinkers.

EABL has been importing the bran that has been produced by parent firm Diageo.

The locally produced brand will in the 250ml bottle at a recommended retail price of Sh270.

Fred Otieno, Kenya Breweries Limited head of innovation, says they will by June start producing the 750ml bottle that will retail at Sh800, Sh400 cheaper than the imported version of the rum.

“The fact that it is locally produced, using local inputs, means that it will have a slightly different taste than the original,” Mr Otieno told the Business Daily in an interview.

“We are seeing a lot of our consumers shifting to mainstream and premium spirits brands. By locally producing a brand such as Captain Morgan, our customers get to enjoy a renowned drink at an accessible price.”