EABL headquaters in Ruaraka.[Photo/Businessdaily]

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East African Breweries Limited (EABL) is setting up a Sh300 million spirits line at its Ruaraka headquarters.

The new plant is expected to meet the growing demand for the brand of beverages.

The new line in  will have the capacity to produce 22.5 million litres of product annually, enough to meet the double-digit demand for spirits and cushion the firm from a downturn in consumption of mainstream beers.

The EABL has already announced a keg plant in Kisumu.

“Preparations are under way to install a new 2.5 million equivalent units (22.5 million litres) spirits line that will enable supply deliver on the double digit spirits demand growth,” the brewer says in its latest annual report for the year to June.

“There is also a planned capacity expansion in packaging to increase Senator production output.”

The EABL, Kenya’s leading brewer, saw sales of its spirits jump 13 per cent in the financial year to June 2017 as a growing middle class with higher incomes embraced spirits.