Deacons (East Africa) Plc and F&F, the fashion brand of UK-based Tesco Plc, have announced their exclusive franchise agreement, ahead of new F&F stores set to be launched Friday December 16, at the Hub.
Deacons Chief Executive Officer Wahome Muchiri said the launch and partnership comes as early Christmas for Deacons customers who will now enjoy a 20 per cent discount for every product bought from any of its branches, until December 24, 2016.
He said the Company has continued to bring closer more of its products to its customers by opening new branches at every shopping mall.
Muchiri noted they are soon launching a new Deacons branch at Next-Gen mall, that is set to open along Mombasa Road. Another will be launched at the Sarit Centre in May 2017.
"The other day I was at NextGen mall and we are looking forward to open new branches. Deacons is getting closer to every market including the middle class by opening new stores and providing more products,'' said Muchiri.
Speaking during the signing of the partnership Thursday morning, F&F Global Partnerships Managing Director Marcus Chipchase said F&F has been operating in 17 countries globally.
He said its entry into the Kenyan market through Deacons, would boost its operations and relationship with the East African market.