Safaricom has partnered with with Eldoret Polytechnic to establish an E-waste collection center at the institution.
According to Safaricom Head of Regulatory commission and Public Policy Mercy Ndegwa, the initiative is aimed at encouraging proper E-waste disposal of and creating awareness of on end-to-end E-waste disposal.
"Academic institutions play an important role in shaping up future business leaders hence the reason for collaborating with the institution," she said during the launch of E-waste collection center program at the Eldoret national polytechnic on Tuesday.
She added, "We want to be part of the solution to this budding problem which is threatening our ecosystem."
She said statistics says that in Kenya, over 20 million people use electronic devices mainly mobile phones, which has a mixture of toxic substances that can cause harm therefore proper disposal needed.
"As a company, we consider the effects on our activities and on natural resources and environment so we try to minimise these effects through proper disposal," noted Ndegwa.
The facility will serve the entire North Rift and Western region and has a capacity to hold 150 tonnes.
"We urge wananchi to bring all their electronics wastes voluntarily as a way of conserving the environment," she said.