Farmers from Gucha sub-county in Kisii county have been urged to concentrate more on sugarcane farming which is much more profitable.

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Speaking to the potential sugarcane farmers in Kenyenya market yesterday, the agriculture extension services officer Mr William Ndubi urged the farmers to put more effort in cultivating the profitable cash crop as it is of great benefit to the society economically.

He cautioned the farmers against engaging in activities with middlemen whom he said are exploiting them.

The farmers have now urged the Kisii county government to assist them to establish plantations for the important cash crop as it will not only benefit the farmers but also the county government through revenue from the crop.