Five passengers were on Saturday killed when the car they were traveling in lost control and plunged into a thicket after rolling down a cliff at Bonde, Baringo.
Seven other people escaped with serious injuries.
Witnesses said the driver was new to the Eldama Ravine-Kabarnet road where he hit a pothole at the notorious Bonde area.
The passengers were headed to a ceremony at Tebei area.
Among those who perished are two locals who had offered to show the driver direction to Tebei.