Multichoice will air all 64 matches of the 2018 World Cup across all its packages on DStv and GOtv. According to Multichoice, the tournament will be broadcasted to active DStv customers on Premium, Compact Plus, Compact, Family, and Access as well as GOtv Max and GOtv Plus.
The move is meant to boost subscriptions by riding on the popularity of the sports event.
“Both DStv and GOtv Max and Plus customers will get to enjoy the games from the comfort of their homes, only on our platforms will viewers enjoy additional benefits such as Swahili commentary and on-the-go viewing via the DStv Now and SuperSport apps for an enhanced viewing experience,” said MultiChoice Kenya Managing Director Eric Odipo.
The 2018 FIFA World Cup will be the 21st FIFA World Cup, a quadrennial international football tournament contested by the men's national teams of the member associations of FIFA.
It is scheduled to take place in Russia from 14 June to 15 July 2018, after the country was awarded the hosting rights on 2 December 2010.
This will be the first World Cup held in Europe since the 2006 tournament in Germany; all but one of the stadium venues are in European Russia, west of the Ural Mountains, to keep travel time manageable.