Said Heineken East Africa GM Uche Unigwe. [Photo/nation.co.ke]

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Global beer Heineken has introduced a new beer in Kenya.

The smooth-crispy beer is seeking to tap into the changing consumer taste.

Amstel beer was launched on Wednesday night as Heineken's third alcoholic product in the Kenyan market.

Amstel, with an alcoholic content of 5 per cent will be available in 330ml bottle and 500 ml can.

The brand will be retailing at select outlets across the country at Sh160 and Sh180 respectively.

“The decision to introduce Amstel into the Kenyan market is informed by our research that shows our target consumer enjoys a classier lifestyle in their everyday pursuit of attainable luxuries.

“This provided a great opportunity for us to expand our portfolio of products thus we brought in Amstel to meet this demand,” said Heineken East Africa general manager Uche Unigwe.

Mr Unigwe has been Heineken’s general manager for the last three years.