Insurance is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss, according to Wikipedia.
In Nakuru town, it seems most insurance service providers have identified the potential in students as an effective driver in promoting their products in the vast cosmopolitan town.
The crowded satellite campuses, colleges and tertiary institutions today are like mini branches, with students selling insurance products from different brands.
Hardly do you walk out of any premises without being approached by a young lady or gent seeking a brief moment to explain to you about an insurance product.
Today, nearly all insurance firms in Nakuru are recruiting sales and marketing executives from colleges on a daily basis, with an expectation of getting at least 10 clients pegged on the offer for one to qualify to be listed on a monthly payroll.
It’s a hustle that is taking over the vast population of students, most of whom come from geographical distant areas with the hope of acquiring skills that will make them competitive in the market.
Most of the policies such students market are savings, life, education and general or comprehensive covers with each claiming it as the brand of choice.
According to Peninah Ongwae, a third-year communication student, she has to conduct regular marketing activities after her classes at 2pm by visiting assigned clients, take back regular feedback about competition, pricing of other policies and offers.
All this adds to her datum of research which enables her to achieve target in the assigned territory, hence awarded commission on top of it all.