Cheaters reveal their shocking reasons for infidelity and the women they approach. [Photo: bet.com]Unfaithful men guilty of engaging in steamy affairs have confessed to the laws of attraction when looking for the 'other woman'.When it comes to selecting extramarital partners the process is far more calculated and premeditated than simply finding a stranger in a bar, findings from an Ashley Madison survey have revealed, reports the Daily Mail.Out of 1300 men questioned, including those from Australia, 27 percent admitted they would approach a friend or co-worker for an affair or side relationship if they were unhappy with their current situation.An Ashley Madison survey has revealed the reasons behind how and why men cheat on their spouses.The 'other woman' is often depicted as a mysterious and seductive temptress - but the truth is if a man is having an affair, it will likely be with someone he knows.However, 23 percent of men said they would be content with meeting a stranger during a trip, and most confessed their affairs were an attempt to be 'happier' in their marriage, rather than to damage it.Ashley Madison VP of Communications Paul Keable says the online dating service is there for people who want to pursue a 'side relationship' but without the risk of dipping into your social or professional spheres, adds the Daily Mail."Rather than get involved with someone in your social circle, or worse, your professional circle, we offer a place for people to come and pursue a more successful affair with like-minded married daters where there is a far lesser chance of being discovered," Keable said as quoted by the Daily Mail.

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