Matatu culture. [Photo/kenyabrief.com]
The matatu culture is a trending vibe that can only go up from where it is.
New nganyas are hitting the roads across the country every day.
This industry is one of Kenya’s greatest agents of music, and local musicians need to take advantage of it as a platform to share their content.
It is another great medium for cultivating listenership and fan base.
They should not undermine the power of this culture.
Liaising with this industry can be lucrative in ways that, the mainstream media, YouTube or Skiza Tunes may not be.
Most of the flamboyant matatus around are decked with graffiti that embraces the western showbiz and sports worlds more than the local scenes.
It is time to start seeing more artwork of Kenyan musicians on nganyas.
This will not happen if local creatives do not make a strong move to engage this growing commuter culture.
Deejays are taking advantage of the industry and making a name for themselves through their street mixes.
Some have grown from nothing and gradually penetrated mainstream outlets to become highly sought after acts.
This can be replicated by the many talented artists out there, who have content, but rarely get airplay on mainstream media.