Infinix Mobility has launched its latest Infinix smartphone into the Kenyan market.
The ultra slim 8.3mm Infinix Hot 3 was launched exclusively on Kilimall, an online shopping mall.
The smartphone, which was unveiled concurrently in Nigeria and Ghana has a 5.5-inch screen and an 8MP front camera with soft flash for better quality selfies.
Infinix and Kilimall have gone personal in the race for customers with a marketing campaign that allows buyers to brand their phones with personalised messages. Lucky buyers of the Hot 3 online will have the back of their phone emblazoned with their names or message of their choice.
“Once you order it online you automatically enter a draw to win a custom-made back cover for your phone. This is the first time Kenyans will brand their own phone,” said Kilimall Marketing Director Larry Liu.
The Hot 3 targets youthful customers looking for a smartphone with a longer battery life and innovative features but comes at an affordable price of Sh7,899 on Kilimall.
“Kilimall once again brings Kenyans a hugely discounted smartphone, thanks to our business model of sourcing directly from the manufacturers,” said Liu.
“It’s quality for the young at the most affordable price.”
Speaking during the launch in Nairobi, Liu said this arrangement cuts out middlemen, which helps to keep prices of Kilimall commodities low.