Victor Wanyama with Safaricom CEO Bob Collymore. Photo/goal.com
Harambee Stars skipper Victor Wanyama has been appointed the Safaricom brand ambassador.
The Tottenham Hotspur midfielder has agreed to a multi-million shilling deal that will run for two years.
Details of the deal are not yet clear, Wanyama will feature prominently in Safaricom’s promotion campaign dubbed Twaweza.
In the deal, Wanyama agreed to a confidential clause that bars him from revealing its details.
The Twaweza promotion, already silently activated on social media platforms under the #twaweza hashtag, is expected to be launched countrywide in the coming weeks.
It will feature images of Wanyama’s smiling broadly that will be splashed all over billboards and in mainstream media.
This is wanyamas' fourth endorsement.Other endorsements include the likes of Adidas, Multichoice and Brand Kenya.