The British data company alleged to have propelled President Kenyatta to Statehouse thanks to its well-crafted and orchestrated propaganda which is said to have influenced voter decision.
The company is under fire from the rest of world for doing the same for US President Donald Trump through a series of privacy breaches mostly on Facebook and targeted smear campaigns on rivals.
In a secretly recorded film by Britain’s channel 4 news, the company’s C.E.O Alexander Nix admits blatantly to playing a key role in engineering a campaign dubbed “Stop Raila save Kenya……The future is in your hands”. Away from that, here is what you need to know about the embattled company:
It allegedly influenced the Brexit outcome
Aaron Banks one of the key figures and advocate for the leave European Union campaign that led to the departure of U.K from E.U stated that the company had been contracted to study and develop messages for voters in 2016.
Influenced the outcome in over 200 elections worldwide
Cambridge boasts of a wide array of political clientele from different countries who have benefited from its dirty tricks. Some of them include Nigeria, Czech Republic, India, Kenya, and Argentina. Most of these wins have allegedly been enabled by strings of briberies, propaganda and other morally wrong entrapment's.
It has a strained relationship with Facebook
Facebook has terminated every of its connection with Cambridge Analytica after it was established, in 2014 Cambridge infiltrated the network and illegally obtained access to profiles of over 50 million users without their consent.
This breach was made possible, thanks to an app developed by Aleksandr Kogan and Christopher Wylie who both worked for the company at the time. This is first in a series of actions aimed at manipulation of human behavior and providing the right environment for smear campaigns.