Deputy Governor Ruth Odinga noted that denying local suppliers tenders is an affront to the local economy.
Speaking during the launch of the second Khetias Supermarket branch in Kisumu town, Ms Odinga urged businesses to
She said it was unfortunate that some supermarkets have been buying products from other regions, yet they are readily available in the county.
"I am happy this is the second Khetias Supermarket being launched in Kisumu. Do not only support us by directly employing our people. We would also like you to buy vegetables grown by locals," she said.
Ms Odinga, however, said this does not mean businesses compromise on the quality of products sold to customers by accepting substandard goods.
She urged more investors to explore available business opportunities in Kisumu, saying it is a gateway to other regional markets.