The media could be losing it in Kenya. [PHOTO/Courtesy]
The inception of social media has lead the spread of expressive capabilities giving the general public access to skills that were once tied to professionals.
Not anyone could create and distribute content in the past as this was left for the professionals who underwent rigorous ethical and legal training.
Currently, everyone with the access to a delivery system can now create and distribute content through social media easily.
This means that anyone can inform, educate and set agenda for the day bringing in the question of integrity and authenticity of the content.
Not all the content is authentic, objective, and of integrity.
Since the internet which is the backbone of social media, is becoming a powerful source of content in Nairobi as is world over, the first place news breaks is there.
All political propagandists among other amateur journalists reside on the internet and feed the general public with subjective, sometimes unauthentic and morally unsound content.
The feeling that there is loss of professional control is unwavering. The moral disorder has been attributed to such besides creation of conflicts.
However, amidst all these, many still trust mainstream content creators.
They will always ask you where you obtained the content to gauge its integrity, objectivity, and authenticity.
This is an indication that the audience is becoming conscious of the fact that loss of professional control has encroached the media industry in Kenya.
Hope for control of professionalism lies in what is shaping the direction in content creation.
Culture, moral convictions of citizens and the rule of law is at the centre of it.