JAVA HOUSE shop. [Photo/ businessdailyafrica.co.ke]
Coffee chain Java House has continued with its rapid expansionist strategy by opening a new branch at the Total Petrol Station on Mombasa Road bear the Imara Daima turn off.
Java House Chief Executive officer (CEO) Ken Kuguru is quoted by the Business Daily as saying that they have opened the branch at this time because of the Christmas and New Year’s festivities because it’s when the business is experiencing its boom.
“We have opened our latest branch at Total Petrol Station, Mombasa Road just before the Imara Daima turn off and it is timely because of the Christmas and New Year festivities which is essentially our busiest period every year,” Mr. Kuguru said as quoted by the Business Daily.
In addition, the coffee chain owners said that they will continue expanding in order to reach their target customers with ease.
“We will continue with our expansion plans as a way of ensuring that we make our service and products available to our esteemed customers,” Kuguru added.
The coffee house currently under the new ownership of a Dubai based company Abraaj Group has been expanding rapidly. In November it set up its 63rd shop inside the United States International University (ISIU) Africa and the Imara Daima is the 64th branch.