Jumia Travel office [Photo/Business today]
Africa's leading online hotel and flight portal Jumia Travel has opened two branches in Nairobi's as they aim to tap into a market that is yet to realize the online trend.
The company relies on its strong online presence to help it gain a greater share of the local market still dependent on conventional mortar and brick business.
Domestic travel is currently on the rise with a 14.6 per cent growth in 2016 amounting to 3.6 million bed nights as compared to 3.1 million bednights uptake in 2015.
“As much as we celebrate the remarkable growth of the online marketplace, we must not forget the segment of customers who do not have this knowledge and skills, those who do not have adequate access to broadband and those who simply prefer more human interaction,” said Cyrus Onyiego, the Country Manager for Kenya.
The company has strategically set up an offices at the Emperor Plaza in Nairobi’s Central Business District, along Koinange Street and in Westlands Mpaka House on Mpaka Road.