KBL Managing Director Jane Karuku [Photo/Business Daily]Kenya Breweries Limited (KBL) has awarded 10 Kenyans with a quarter-acre piece of land.This comes as the 'Jijenge na Ka-Quarter' promotion which ran from July to October comes to an end.The company also announced that 10 customers won prizes of Sh50,000 each through the promotion.“This promotion presented an opportunity to connect with our consumers,” said KBL managing director, Ms Jane Karuku.Company’s spirit brands including Kenya Cane, Smirnoff Vodka, Kane Extra and Richot Brandy all took part in the promotion with the hopes of boosting sales.According to reports released by the Scotch Whisky Association , Kenyans drank whisky worth Sh568 million in 2016 in comparison to Sh534 million in 2015.South Africa’s Distell says spirits are the fastest growing segment of alcoholic beverages market.France’s Pernord Ricard, which distributes the Jameson brand, introduced three new premium brands into the Kenyan market.KBL has also introduced a new Smirnoff drink, Ice Electric Ginseng, to the local market.

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