Beers being manufactured [Photo/Kenyayote]
Kenya Breweries Limited (KBL) has announced plans to increase sales for beers by increasing channels of distribution throughout the country.
On Wednesday, KBL issued a notice to all investors interested in helping them boost their distribution in Coast, Rift Valley and western Kenya.
“KBL has opportunities for additional beer and spirits distributors in Machakos, Kwale, Voi and Taita Taveta counties. KBL and UDV have opportunities for additional Keg and spirits distributors in Malindi, Kitale, Kilifi, Bomet, Migori, Kapsabet, Bungoma, Busia and Narok,” read the notice as quoted by the Daily Nation.
According to reports, the brewery has laid out there financial and contractual requirements for all distributors.
In the past KBL has clashed with its distributors over disagreements in the clauses of the contracts which allegedly hinder the merchants from operating with rival companies.
This follows a standoff which took place in June last year that saw several distributors opt not sign agreements which required them to inform EABL of any business plans they had with competitors.
However, many distributors eventually decided to sign the contracts on the basis that KBL would have suffered a major financial setback if they had refused.