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Thanks to high Internet penetration and the vibrancy of the .ke domain and among other factors that have seen Kenya ranked as the second most successful African market for the registration of web addresses.
According to a report released by the Internet Corporation for Assigned Names and Numbers (ICANN) this week South Africa was the only country that performed better.
ICANN attributed the high performance in Kenya and South Africa to Internet ecosystems that are mature, relative to other countries on the continent.
“Domain name registration by African entities takes place mainly in countries where the local hosting industry and web development sector has developed sufficiently to create demand for local domains,” says ICANN.
The report focused on country code top-level domains (ccTLDs) which indicate an association with a specific country or sovereign state (for instance URLs that end in .ke indicate and association with Kenya).
Kenya and South Africa earned points for the state of their Internet infrastructure, data affordability as well as policies that have made it cheap and simple to register websites.