Jua Cali. A legendary Kenyan rapper. [Photo.mdundo]
There is infinite talent in Kenya but in a region with so much creative vibrancy, Forbes Africa deduced that none of them make a bankable cut. Our artists have nothing to take to the bank with competition from west and southern part of Africa taking the mantle of this year’s top 10 richest musicians in Africa.
Investing in a growing team can capture more opportunities, but it’s a business concept that artistes grapple with. They look at it as an expenditure and not as something that can increase the numbers on a paycheque. You need to have backup plans just in case. If going into the entertainment industry, know it is a tough business.
People in the industry don’t really care for your feelings or emotions, so if you get shut down, get right back up and deliver even bigger and better.
Eric Wainaina, a legendary singer-songwriter who has shaped the local music industry, is of the opinion that there’s no way East Africa, or Kenya in particular, cannot make it onto the richest bankable stars list in the continent.
Some counties are still struggling with electricity and Internet affordability and availability, and so they cannot say they have equal chances.
However, musicians need to work on their live performances: Promise people value for their money and deliver, then there will be no problem with show attendance. Delivering is a reputation that will sell out tickets and earn an artist a good cut.