[NASA leader Raila Odinga. He has been faulted for calling on his supporters to boycott certain products. Courtesy: The Star]

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The Kenya Private Alliance (KEPSA) has hit out at NASA over its call for product boycott from companies allied to the Jubilee administration among its supporters.

In a statement on Thursday, KEPSA warned that NASA's calls could lead to economic decline in the country and job losses among many Kenyans.

“We at KEPSA do recognise the silver lining in this boycott cloud; that those political players behind the campaign appear, finally and much against their past, to acknowledge the centrality of the private sector in Kenya's destiny," the statement said in part.

"While one wishes such recognition would have come in a more direct way, rather than in this "backhanded compliment" manner of attacking companies because they are important, we will stay focused,” the statement continued.

Kepsa CEO Carole Kariuki said the body will not relent in protecting companies from being dragged into politics.

“As for the political boycott, we will stand by all companies so targeted, and those who may be targeted in future. We expect the authorities to ensure that, while the constitutional right to boycott is and must be held sacrosanct, any attempts to intimidate or harm people or property are met firmly with all lawful means available,” she remarked.