KFCB CEO Dr Ezekiel Mutua and Content Agregation Limited CEO George Waititu, October 18, 2017. [Photo|KFCB]The Kenya Film Classification Board will partner with Content Agregation Limited (which owns the ViuSasa Video on Demand platform) to promote local content under the Sinema Mashinani programme.The collaboration will seek to promote short format films in local languages and encourage compliance with film and broadcast content distribution regulations.During a courtesy call on Content Agregation Limited CEO George Waititu, KFCB CEO Dr Ezekiel Mutua welcomed the initiative, saying KFCB will sign an MoU with the organisation to promote growth in the film industry."KFCB views ViuSasa as the most structured platform for content aggregation and the rebirth of the film industry in Kenya," said Dr Mutua, said, Wednesday.

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