Different wine brands on display. [Photo/kenyawallstreet]
Kenya Wine Agencies Limited (KWAL) has opened a new depot in Nakuru.
This is part of the firms effort to drive its growth strategy across the country.
The new depot will see the alcoholic beverages firm claim a bigger market share of the lucrative Central Rift region at a time when competition is increasingly growing with the entry of many international brands into the Kenyan market.
The opening of the new facility in Kaptembwa area in Nakuru County comes barely a month after KWAL opened shop in Meru and Eldoret.
“The new depot will accommodate the growth of our enterprise and partner businesses, providing a stronger regional presence within the CVunty and the greater central rift region” said Carlos Gomes, the KWAL Managing Director, during a ribbon cutting ceremony at the depot.
The new depot will be equipped with a Commercial and Supply Chain function, capable of the highest standards of service and efficiency.
“For a business to thrive in this industry and eventually grow, a proper growth strategy is needed," said Gomes.
KWAL’s growth strategy aims at ensuring that the alcohol manufacturer and distributor becomes the market leader in its segment in the next few years.