Octoppizzo. [Photo/mdundo.com]
For creative, business lies in getting people’s attention.
Thus, musicians and videographers, know that the trick is delivering the right trope.
However, a couple of concepts employed in songs have now become monotonous and display a lack of originality.
Spicers are setting a game changer dare for reinvention.
Weddings
Most artists envision a love story resides in a wedding and think it is best told so.
In attempts to draw attention, shortly before the video release, artists will try to create a buzz by splashing wedding pictures online.
When Jaguar “secretly got married in South Africa”, bloggers couldn’t give us a rest.
Akothee’s leaked secret wedding with her “sponsor” got people animated.
Bahati tried the same thing with the help of DJ Mo and others but failed.
We love weddings but please, cut us some slack.
Clubbing and expensive drinks
We all love to have a good time with our friends (as our haters watch).
When rappers started shooting videos in clubs, popping bottles and all, it was fascinating.
The trend became boring over time, with expensive beverages being replaced with bootleg liquor in the name of balin’.
The characters, instead of enjoying it, are just paid to sit pretty, as videographers do their thing.
Some artists choose to hire expensive hotels and clubs for their shoots but the tantalising expensive bottles displayed are never opened.
A Little birdie has it that when party boy Abbas was shooting the video for his song Bamba, he bought all the liquor in the club before the shoot started. One of his dancers passed out and missed his moment.
The love story
We need to feel the mushiness and tearjerker at the emotions portrayed.
The story becomes is different through each director’s lens.
To capture people’s attention and fantasy, directors may opt to hire popular actors to show that the right dose of curves does it for dudes while a pack of abs makes ladies swoon.
While the boy trying to get a girl or vice versa may be cool, some of the videos are never really about that.
Artistes are usually pushing their brand’s visibility by being the characters in the video. And they suck at it unless you are Sudi boy and Amileena.
Riding in the hood
The idea of riding convertibles and other high-end vehicles which, by the way, are borrowed never seems to fade away.
They will perhaps spruce the action with a bottle going round and clutch to sippy cups which will be raised every time the camera swings their way.
Illuminati, guns and other props
Octopizzo set 254 ablaze when he upgraded his game in 2012 with his track Ivo Ivo, that was directed by Enos Olik.
Just for mentioning lucipher in the song, the video itself paved way for a fresh angle to market it.
Riddled with symbols associated with the dark world, critics and fans alike were curious to watch the video where the rapper constantly flashed the pyramid and all seeing eye sign.
DJ Creme picked up on it and since then, his red carpets are occasioned with him d