An LG projector. The company says it is investing in innovation. [Photo Ogilvy]
LG Electronics (LG) is solidifying its market-leading position by showcasing its 2017 premium product line-up at the company’s annual two-day innovation event - InnoFest 2017.
Kicking off in Barcelona, Spain this year and attracting over 250 retailers, partners and customers from across the Middle East and Africa (MEA), Innofest 2017, represented a crucial platform for reiterating LG’s position in the global consumer electronics and appliance industries.
InnoFest 2017 highlighted LG’s increased focus and commitment in not only emerging as a leader in the premium product category but also showcasing an expansive line-up of innovative and energy efficient products, planned for MEA, across multiple business units.
LG Electronics Middle East & Africa President, Kevin Cha, said: “Technology is progressing at a faster pace than ever and the force of the change is becoming even more powerful. Today it has progressed to the point where innovation is no longer about creating a better life, instead it is the desire to create a better lifestyle for consumers that underpins our premium product philosophy. 2017 will see LG Electronics pursuing an innovative, energy efficient and a premium product market strategy, positioning the company as a technology innovator with a flair for convenience, design and style.”
LG’s 2017 line-up combines cutting-edge technology and world-class design with exquisite attention to detail for discerning consumers.
LG was applauded with 21 CES Innovation Awards from the Consumer Technology Association (CTA™) in 2017 across home appliance, home entertainment and mobile communications categories.