LG Electronics has unveiled their newest model at the just concluded CES 2017 in Las Vegas.
The SUPER UHD TVs featuring Nano Cell technology employ the most advanced colour-enhancing LCD panel technology. The third generation LG SUPER UHD TV line-up featuring Nano Cell technology will render the most realistic images possible, creating highly nuanced, accurate colours while enabling wider viewing angles.
All of LG’s SUPER UHD TV models offer Active HDR with Dolby Vision allowing for multiple HDR formats, granting users access to the full spectrum of high-quality HDR content. And with the latest version of LG’s intuitive web
OS smart TV platform, powerful audio capabilities coupled with the thin, aesthetically pleasing design of every LG SUPER UHD TV model, customers will have no trouble finding the perfect TV model to fit their needs and expectations.
Nano Cell LCD displays offer a technological advantage by employing uniformly-sized particles approximately one nanometre in diameter to create more subtle, accurate colours that can be viewed from wider angles than other TVs, including Quantum Dot displays. Ideal for large, high-resolution TVs, LG SUPER UHD TVs with Nano Cell deliver consistent colours at wider viewing angles with virtually no colour difference for viewers seated directly in front of the screen and those watching from a 60-degree angle.
Nano Cell achieves such results by absorbing surplus light wavelengths, enhancing the purity of the colours displayed on the screen.
With support for BT.2020 and the ability to render over one billion possible colours, every new LG SUPER UHD TV is equipped with Active HDR and Dolby Vision, allowing display of next generation HDR content that has been designed to render brighter scenes and greater shadow detail.
Active HDR allows the TV to process the HDR picture frame-by-frame and inserts dynamic data where needed. This process allows the TV to offer the best picture to the viewers, whether the original HDR content contains dynamic, static or no metadata at all.
LG SUPER UHD TVs feature an Ultra Slim design with the unique crescent-shaped stand, which gives the 55-inch SJ9500 – only 6.9mm at its thinnest point – the illusion of floating in the air.
“Our 2017 SUPER UHD TV line-up with LG’s proprietary Nano Cell technology is a breakthrough in display technology that advances the LCD TV viewing experience to a level unlike any other,” said Brian Kwon, president of the LG Home Entertainment Company.
“Nano Cell is another example of how LG is innovating and pushing the boundaries of display technology to meet the evolving needs of our customers.”