Mahindra Africa Business, headquartered out of Pretoria, has opened its first office in Nairobi, Kenya.

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This will be a local office for the automotive & farm equipment sectors, power generators and agribusiness, representing the region of East and Central Africa.

The Nairobi office will provide focused attention to the evolving needs and aspirations of the customers, which would result in enhancing the overall customer experience and would help the brand rise up the value chain with most relevant product portfolio to the region

According to Ashok Sharma President, MD & CEO Mahindra Agri Solutions Ltd, “Being a customer centric company, it has always been our endeavour to provide our customers with the best-in-class experience. Hence the launch of our first regional hub in Kenya for the whole of East Africa is in line with our expansion strategy and commitment towards Africa.”

He added, “In line with one of the pillars of our Rise philosophy, Driving Positive Change, with our own operations in Africa, we are very strongly poised to serve the customers better by being closer to the market, enhancing our reach, providing convenience, ensuring precision in service by our esteemed channel partners and by ensuring excellent customer care. In fact Kenya offers the right prospect to be the base for a regional office. Going ahead our endeavour is to further expand our network in this region which will enable us to understand and serve our end customers better.”

Ashok Thakur, Head of International Operations, Africa, M&M Ltd said, “The opening of a local office is an investment, as we bring the international and functional experience of our professionals from across the company, thereby bringing value to the marketplace. Further, we also have plans to leverage on the local talent in the country, which will be a win-win situation as it will also enable us to understand the customers and be closer to the culture. This in turn will help in strengthening brand Mahindra and make it more relevant to the end customers in this part of the world.”