Kenya’s first lady, Margaret Kenyatta has unveiled a conservation drive dubbed "Ivory Belongs to Elephants in an effort to save and protect elephants and rhinos from extinction.

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The East Africa Grassroots Elephant Education Campaign was officially launched on Saturday June 4, 2016 at the Kenyatta International Convention Center, KICC, Nairobi.

The launch of the grassroots walk brought together stakeholders who participated in the walk to raise awareness on elephants and rhinos, alleviate human-animal conflict, and anti-poaching geared towards their safety measure.

This will be the second cause initiated by the First lady after the Beyond Zero mobile clinic drive.