Elgeyo Marakwet senator Kipchumba Murkomen has spoken on role of the controversial Cambridge Analytica in Jubilee campaigns.
This comes after the firm was 'uncovered' to have worked for President Uhuru Kenyatta in 2017 general elections.Murkomen claims that the ruling party have no idea or association with the alleged foreign firm.
The Jubilee senator has rubbished claims by Cambridge Analytica questioning its' timing.He took on twitter where he said that elections aren't won through social media.
"What is this thing called Cambridge Analytica?Where was it when we were Laboring to win elections?How comes it wants to reap where it did not sow?Is it a ghost worker?You can’t win elections in Kenya on social media.If this animal was residing in our vernacular📻I would believe," he tweeted.
An undercover investigation has blown the lid off the workings of Cambridge Analytica, the British datacompany that was suspected and now boasts of influencing Kenya’s 2017presidential election.
Orange Democratic Movement has called on the the Jubilee administration to come clean and explain the role Cambridge Analytica played in influencing the outcome of the August 8 polls.
The election results were on August 8 invalidated by the Supreme Court citing massive illegalities and irregularities.
Cambridge Analytica admitted running President Uhuru Kenyatta's 2013 and2017 campaign messaging and propaganda.
In a three-part series titled ‘Data,Democracy and Dirty Tricks’,Britain’s Channel 4 News exposeshow the right-leaning digital marketing firm targets voters withpropaganda to influence their voting decisions.