The Kenya Film Classification Board CEO Ezekiel Mutua has issued a seven-day ultimatum to East African Breweries Ltd, Keroche Breweries, and Africa Spirits Ltd to ensure their adverts on alcoholic products on TV run only between 10 pm and 5 am.
He said the adverts were produced without a license from the regulator contrary to the law.
Mutua said that the alcohol products’ adverts are not classified by the film agency as required by law, posing a threat to audiences such as children who have been on a Christmas break.
“They have been airing during the watershed period, especially during the holidays when children were at home and were at a higher risk of being exposed to unsuitable content,” said Mutua.
According to KFCB all films produced must be licensed by the agency and later submitted for examination and classification before being aired to the public.
“Any person who is guilty of an offence under this Act shall be liable to a fine not exceeding Sh100, 000 or to imprisonment for a term not exceeding five years or to both such fine and imprisonment,” reads section 32 of the Films and Stage Plays Act.