Growing a business does not always mean profit, as a matter of fact, often times, growth induces more spending and overhead costs.
Many business starters base their growth on advertisements, capital, market and available assets for their businesses.
For growth to make sense, it needs to outpace the overheads so that it doesn't cripple the margin of profit.
The worst spot many businesses are found is during the growing pains stages. They grow, not fast enough to hire generate enough for adverts be it on local magazines, newspapers or radios, but fast enough to have everyone stressed and overwhelmed!
Every business is different, yet all have common grounds. So look into how to make better use of your time and what you have.
What's in a name? A lot, when it comes to small-business success. The right name can make your company the talk of the town. The wrong one can doom it to obscurity and failure. Ideally, your name should convey the expertise, value and uniqueness of the product or service you have developed.
Meet Muturi Wa Matunda (Fruit seller) a prolific businessman based in Kamwangi town. He is called after what he sells; fruits. He is an all time of local Kikuyu radio stations where he markets his products using his name. Just by contributing to discussion topics, Muturi says the name has helped him open four other fruits Kiosk something he advises small business entrepreneurs to learn from.
“I don’t pay for advertisement, all I do is to contribute to discussions and with my name profile being Muturi Wa Matunda, I get new markets as well as retaining the past,” he says.
Muturi has attracted clients all over Gatundu North who throng his grocery for fruits purchase. Your name has a lot to do with your business. He has other branches in Kanjuku, Kanyoni and Makwa.