A Naivas outlet. The firm has opened another store on Moi Avenue in Nairobi and plans on opening more. [Photo/KenyanWallstreet]

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Naivas Supermarket continues to scale up the ladder as Kenya’s leading outlet and will underline their status with the planned opening of 4 new stores by July 2018.

A few weeks after opening a new store on Moi Avenue where Barclays Bank stood, the outlet has taken over Nakumatt Moi Avenu near the Railways Station.

The firm has been making such huge strides when the market leader Nakumatt has been on the decline.

Another big market player Uchumi has seen its fortunes dwindle as well, with only Tuskys remaining firm in the market.

The heat is becoming too much in the industry, with international players setting camp in Kenya as well.

Naivas has been doing well in the last few years and has used internally generated cash to fund its expansion plans.

According to Willy Kimani, Chief Commercial Officer at Naivas, they are happy to have more outlets in the city center to serve their clients more effectively.

“We are happy that we will be able to serve the people in town much effectively more than we have been able to. We only had one store, at Ronald Ngara but now we believe we are making bigger strides,” he said when he spoke to journalists on Thursday.