Naivas Supermarket is set to open seven new outlets this year, bucking the trend in the country’s retail sector where operators are going through a rough financial patch.The family-owned retail chain plans to open a new store in Utawala and Kericho by mid-August and thereafter one each in Kitengela, Mountain View (Waiyaki Way) and Mombasa.Naivas will also open two more shops in undisclosed locations in Nairobi. Willy Kimani, the retail chain’s chief operating officer, said this after opening an outlet on Kiambu Road (at Ciata Mall opposite Nakumatt Ridgeways), bringing Naivas’ branch count to 41.The new branch, which is being marketed as a fresh foods store, cost Sh250 million to build.Naivas’ expansion comes as a positive development in a sector that has in recent months been in the spotlight for the wrong reasons. Nakumatt, the country’s leading retailer, has been the worst hit.

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