A Naivas supermarket branch. [Photo/the-star.co.ke]
Naivas Supermarkets will open a new outlet on Moi Avenue on Wednesday in a bid to tap shoppers in the Nairobi’s central business district.
The market gap was created by the closure of Tuskys Beba Beba over disagreement with a new landlord who has since redeveloped the property into shopping and office stalls.
Naivas will be moving into the premises deserted by Barclays Bank on October 1 at the junction of Kenyatta Avenue and Moi Avenue.
The retailer is upbeat the store will be its best-performing branch in revenue terms.
“This is a very strategic location. It will probably contribute at least 5.2 to 5.5 per cent to the top-line,” Naivas chief commercial officer Willy Kimani said in an interview.
The store increases Naivas’ branch network to 43. The retailer had initially planned to open the new outlet on November 15, but this was pushed back by a month due to “extra modification” works.