Kass Media Group chairman Joshua Chepkwony has urged North Rift Economic Bloc (Noreb) member counties to embrace Information Communication Technology (ICT) as a marketing tool.
Speaking during the third day of Noreb Investment Conference on Friday, Chepkwony said through ICT it will be easier for Noreb to market its products.
"ICT is a vital tool that I urge Noreb to embrace as a platform for marketing their products and investment opportunities," he said.
He said through ICT it will be easier for foreign investors to know what Noreb is doing through posting updated information on their websites to be viewed by anyone in the world.
"For example, it was easy for me to be identified by foreign investors since I displayed the content of what I do in my website and when I got the opportunity to meet them, they had already known my profile," he said.
The Kass Media Group boss urged the Noreb members counties to ensure that they invest in ICT if they want to be successful and woo investors from all over the word.