North Rift Solutions Company has launched the first ever taxi mobile Application, dubbed Zuri.
Zuri Chief Executive Officer Josses Kosgey said the App would positively transform the Tourism and Transport industry in Counties forming the North Rift Economic Bloc (Noreb).
"This mobile Application will connect drivers with riders in real time, at the touch of a button you will be able to access our taxi services," he said during the flagging off , of the Zuri ceremony, Friday.
"Whether you're going to work or going out with friends, Zuri shall provide an affordable, safe and reliable way to get taxi transportation across the region,'' he added.
Kosgey noted the App would curb delays, inefficiencies and safety to its riders.
“We are really excited to launch Zuri right here in Eldoret. Giving locals and visitors in the North Rift Region an affordable, easy and flexible choice to move around safely and reliably.''
Riders can access the Zuri services by downloading the App from the Google Playstore and contact any taxi within reach at the comfort of their seat.