OLX Kenya country Manager Peter Ndiang’ui. [Photo/businessdaily]
Online advertising site OLX will now allow customers to place adverts on the platform without having to post them.The banner adverts will be offered to companies keen on high visibility at Sh100,000 per month.According to OLX county manager Peter Ndiang’ui, the goal is to attract private organisations and companies to take advantage of the high traffic on the site.“OLX is a high traffic site with over two million visitors a month and a great place for these organisations given the number of visitors on a monthly basis. All who visit our site already have an intent to purchase and these ads will be strategically placed to target these specific users at their point of purchase.“This then allows the businesses to select targeted audiences whom they wish to have them see these adverts. For instance, if you are a business seeking to offer loans to car buyers, the vehicle category will be best suited for you,” Ndiang'ui stated.Two years ago OLX introduced a premium featured listings which has been seeing its 150,000 daily users pay between Sh999 to Sh5,499.