With Epson’s online calculator, it is now easy for consumers and small businesses to see how much they could save by comparing the top 20 best-selling printers against Epson’s Ink Tank System (ITS) printers, to find out which is the most economical for their printing needs.
When considering a new printer purchase, Epson’s online calculator helps people understand the total cost of ownership by examining both the upfront cost of a printer and its running costs related to ink, so that they can make an informed decision.
Epson’s revolutionary ITS printers have presented a new proposition where users can benefit from low running costs by investing in a printer that comes with two years’ worth of ink included in the box[1].
Mukesh Bector, regional sales manager, Epson East Africa, said, “We have demonstrated a deep understanding of our customers by consistently offering a guarantee of the lowest cost of printing in the market without compromising on quality or reliability. This is evident in East Africa, where our unit sales increased in the first quarter of 2016 by more than eight times the number sold since the first quarter of 2014. Our passion for how much money potential customers can save with our ITS printers, led us to develop this online calculator to prove it to them.”
He added, “We’ve already shown that the Ink Tank System is a fantastic concept with cumulative global sales of 15 million units[2]. In Kenya, the considerable uptake in the adoption of ITS printers among small businesses in the last three years goes to show how customers are increasingly aware of the benefits of ITS technology. With this tool, customers will be able to more fully appreciate the savings it can offer them.”
The easy-to-use online calculator has just three steps. Visitors to the site simply need to tell the calculator how many pages they print on average per month, how long they intend to use the printer, and whether they typically use XL cartridges. With this information, it can compare an ITS printer against a specific top 20 best-selling laser or inkjet printer, available in the user’s region.
The results are presented clearly with a total cost of ownership, cost per page and cost per 500 pages. In each test, it also compares both specified models against a market average model for even greater clarity.
To ensure that visitors to the website are confident in the fairness of the calculator, there is also a full breakdown available explaining the methodology behind the calculations.