Photo/coirtesySmallholder farmers face many issues that include battling diseases, dealing with drought and other effects of climate change, locating advice on product pricing and local markets, facing water and electricity shortages and working long hours, leaving little time for non-farming tasks.But technology can lessen this burden by helping farmers’ access crucial knowledge on livestock and crops. It can help them source for inputs or battle a disease without leaving their farms or spending any money.The most successful services use technology to match vital needs with improved speed and efficiency. Mobile technology is an important way for us to deliver vital agricultural information to farmers that can no longer wait for the extension worker’s next visit.Through the mobile phone, they do not have the time to travel long distances to get diagnostic information.Exciting! There’s such a vibrant entrepreneurial community building in Kenya, and a lot of attention is increasingly being focused on the agriculture sector.However, I believe there is still too much focus on top down approaches and a belief that the agricultural communities we are working with just need to be told what to do.We must do things differently. We believe farmers have the deep knowledge most relevant to help each other and what they need is a platform to connect in a way that is convenient and cost-effective.Absolutely. Farmers in Kenya are incredibly smart and motivated.One of the reasons WeFarm has managed to attract so many users in relatively short span of time is that farmers are hungry for information about ways they can improve their farms, produce higher yields, diversify their output and find low-cost solutions to their everyday farming problems.They understand mobile services are there to help with greater ease and efficiency.How WeFarm works is simple. Farmer Joseph is out one day and realises his tea farm has been attacked by a pest he has never seen before. So, he sends a free SMS to the WeFarm number.WeFarm then shares Joseph’s question with other farmers around the world who answer it. His problem is solved.That’s what WeFarm is, it’s simply a way to receive valuable information to help you increase productivity on your farm.Technology does not exist to replace extension workers, or the old way of doing things, instead it provides a valuable, complimentary service that enables the modern farmers to access the information they need, whenever they need it.The modern farmer cannot do without mobile technology as it is the getway to the success of his venture.
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Reasons the modern farmer must embrace mobile technology
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