Paul Tergat at a past SOYA function. SOYA has received Ksh. 16 million sponsorship from Safaricom[Photo/capitalfm.co.ke]
Sports Personality of the Year Awards (SOYA) event has gotten a boost courtesy of a Sh. 16 million sponsorship from Safaricom.
The SOYA awards gala will be held next month, in order to recognize and award outstanding sportsmen and women of 2017.
Capital Sports reports that Safaricom has supported the SOYA awards since its inception 14 years ago, with the Sh.16 million sponsorship being similar to the amount given last year.
Speaking as he presented the cheque to SOYA founder Paul Tergat in Nairobi, Victor Ngumo who is Safaricom’s Regional Sales & Operations, Nairobi West Region said he sees a bright future for sports in this country.
“As a brand, Safaricom is extremely proud of the growth we have seen since the inaugural SOYA Awards and we foresee a bright future for sports in Kenya as we continue to work together with passion, dedication and integrity,” he said.
On his part, Tergat had this to say, “Since I founded the Awards 14 years ago, I have taken great pride in seeing the SOYA Awards achieve their vision of recognizing, rewarding and motivating our sports people.”
The SOYA awards gala will be held at Nairobi’s Kenyatta International Convention Centre (KICC) on January 17.
The Awards were launched in 2004 with six categories to recognize outstanding athletes across various sporting disciplines. The categories have over the years grown to 16.