Safaricom has launched a loyalty promotion that seeks to reward all M-PESA customers and agents.
Dubbed “Maisha Ni M-PESA Tu”, the promotion will reward customers every time they send and receive money, transfer money from a bank account to M-PESA and for all Lipa Na M-PESA transactions.
Speaking during the launch on Monday, Safaricom’s Director of Financial Services Sitoyo Lopokoiyit said that the promotion seeks to thank and reward their customers for their support through 11 years of the service.
“M-PESA has grown from a simple service that enables customers to send money home to provide value in different ways to more than 28 million Kenyans, every day. This growth has come at the back of persistent innovation from our staff and partners, and more importantly, from the spirit of Kenyans to nurture and support such innovation. This promotion seeks to thank and reward our customers for their support through 11 years of the service,” said Lopokoiyit.
According to the communication company, the promotion which begun on 18th June 2018 will run for ten weeks and will see more than 28.6 million customers qualify for the chance to win one of seven apartments.
M-PESA agents will also stand to win one of eight grand prizes of KES 1 million in cash. In addition, both customers and agents will stand to win more than KES 300 million through weekly prizes.
During the promotion, customers will earn ten points for every KES. 100 transacted while agents will earn one point for every KES 100 deposited. All M-PESA customers who participate in the promotion will have the chance to redeem their points for data, voice minutes or SMS.