Uber app. [Photo/businessdaily]
A South African company is set to partner with Uber to install in-vehicle advertising for customers using the online-hailed cabs.
The South African firm, Hubble, will install in-vehicle screens in Uber cars.
According to Hubble sales and commercial director David Taitz, the firm is also eyeing the Dubai market.
It will provide a platform for advertisers to engage with Uber riders while they browse the entertainment options present.
The touchscreens will allow riders to view information about attractions and restaurants, and allow them to select from various local entertainment options.
“In just one year, we as a company have grown over 700 percent. Not only have we achieved success in South Africa, but have partnered with Uber in Kenya, Ukraine and Dubai,” Mr Taitz was quoted saying by local press.
Uber has 363,000 active users in Kenya,.
The statistics by the San-Fransisco-based firm show South Africa as Uber’s biggest market in Africa with 969,000 active riders; Kenya is second.