Machakos governor Dr Alfred Mutua has urged the young people to take advantage of digital opportunities and become content creators.

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Mutua was speaking at the Association of Practitioners in Advertising Award Gala at Kenya National Theatre where he was the chief guest. The awards aim at rewarding uniqueness, creativity and excellence in advertising.

According to Mutua, Through Machawood, Machakos County is playing a key role in promoting and nurturing talent in the industry. This is throughMachaFest, a short film festival that rewards film makers and provides them with a platform to showcase their work. 

The overall winner in Machafest will take home Sh1.2 m at the end of this year. This year the award ceremony for the short films will be held on December 18, with the overall winner taking home Sh1.2m.