The taxify's latest taxi-hailing app. [Photo/ techarena.co.ke]
The online taxi hailing company, Taxify , has launched a demand based pricing system also known as the 'surgery pricing' to prevent the exploitation of its drivers and also attract more drivers to join the firm.
The Estonian online taxi-hailing app, Taxify introduced the new system that will enable the firm to temporarily raise the prices of its services on its online platform when the customer demand is high.
“Dynamic pricing was introduced to encourage drivers to go online during seasons of higher demand,” said the company while responding to queries raised by Business daily.
Taxify has not been increasing the prices since its entry into Kenyan market and thus drivers have been forced to sign multiple online taxi driving platforms during the periods when customer demand is high due to the better profits from surge earnings of the other rival firms.
The introduction of the new dynamic pricing comes days after the company launched the 'Taxify comfort ' a new service that sees the riders choose on various model of cars and find the top-end service experience on the its comport trips.
The company further said that with the surge pricing, the services will remain affordable to the residents in Nairobi and will also prevent the drivers from poor pay and regular strikes.