A Taxify customer [Photo/The Standard]

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Taxify has introduced a method of payment through MPESA in an effort to broaden their market in Kenya.

The company joins other the likes of fellow taxi company Little which have already integrated the MPESA payments for its customers.

According to the Communications Authority of Kenya, mobile payments were valued at Sh447.4 billion in the third quarter of 2016.

City Manager for Nairobi, Alex Mwaura, highlighted the companies interest in expanding.

“We are always on the lookout on how to intensely localize the experience of our application across the cities we operate in. We take time to learn what works for each city and take extra steps to integrate a city’s culture into how the application works. Taxify is a lifestyle application and we are constantly seeking ways to incorporate it more easily into our users’ lives,” he said.

The new payment option has been combined with the app so customers will now be able to pay directly.