Teolkom Kenya logo.[Photo/techmtaa]Telkom Kenya has increased its subscriber base by about 540,000.
This is under three months after it unveiled its new brand around June.
The firm grew its customer base to 3.43 million by end of September compared to 2.89 million in June this year.
The firm grew its customers by 18.5 per cent following heavy campaigning that focused on its data offers.
Data from Communications Authority further indicates that Safaricom marginally increased a growth in its subscriber base while Airtel’s number of customers dipped slightly.
“The total mobile subscriptions recorded by Telkom Kenya Limited rose significantly by 18.5 per cent to stand at 3.4 million from 2.8 million reported in the previous period,” said CA in a report on the industry’s performance for the quarter to September.
The new additions pushed the firm’s market share to 8.4 per cent, a slightly better position compared to the 7.2 per cent share it had in September, 2016.