Did you know that Facebook knows you more than your friend, family member or spouse?
This is because the data you interact with tells a lot about your personality. Just a month ago an employee of the data mining company Cambridge Analytica that is accused of meddling in the US elections and the Kenyan 2017 elections highlighted how things you like on Facebook can be used to tell who you really are.
In a 2013 research conducted by computational Psychologist and big data scientist, Michal Kosinski and others found out that a Facebook like gives a number of sensitive information about you.
“It can be used to automatically and accurately predict a wide range of sensitive personal attributes,” the study reads in part as quoted on amp.cnn.com.
“Kosinski’s algorithm was able to predict whether a person was black or white with 95% accuracy, male or female with 93% accuracy, gay or straight with 88% accuracy and Democrat or Republican with 85% accuracy,” the study states as quoted on CNN.
Additionally, Kosinski’s publication further says that with 10 likes a computer knows you better than a colleague, 70 likes it knows you better than a friend or roommate, with 150 likes, it knows you better than a family member and with 300 likes, a computer knows you better than your spouse.