Online shopping platform Jumia is now selling a packet of 2kg maize flour for only one shilling.
In a campaign intended to attract new clients, Jumia yesterday (June 18) launched the drive which is scheduled to end on Sunday, June 24, 2018.During 'Try Jumia for Free' campaign, new customers will have a chance to buy a 2kg Amaize unga brand for one bob and have it delivered for free within Nairobi.Customers in major towns across the country will also have their unga delivered without being charged a penny.“Our ‘Try Jumia for Free’ campaign is in line with the government’s initiative to create awareness in e-commerce sites such as Jumia. We recognise the strength of this initiative and as a result, have made it possible for 10,000 customers to experience an online order for the first time for only 1 bob,” said Jumia Managing Director Sam Chappatte.The MD noted the drive is aimed at eliminating the perceived online buying barriers, and as a result, encourage more people to embrace online shopping for their day-to-day home supplies.According to figures published by the firm, fast-moving consumer goods such as unga, have the highest share of repeat purchases out of any Jumia categories.The expansion shows that the giant online shopping mall continues to grow its market share in the country.